The Advil Pain Equity Project
confronting Bias that shapes the healthcare of Black People in Pain
Black people in pain are often dismissed. With Advil, we’re naming that harm and creating the resources to challenge it.
Too many of us have been told our pain is exaggerated or imagined.
Black people are often left to suffer in silence, not because we feel less, but because the system listens less. Whether it’s migraines, chronic illness, or emergency symptoms, we’re met with delays, disbelief, or dismissal. That harm adds up. It costs time, trust, and in some cases, lives.
The Advil Pain Equity Project was built to interrupt that pattern — through real stories, free tools, and training that helps shift how care is given and received. This is about naming the harm, not minimizing it. And offering something better in its place.
Program Overview
The Advil Pain Equity Project is a long-term commitment to champion equitable and accessible pain relief, created by Advil in partnership with BLKHLTH and Morehouse School of Medicine.
Our first campaign, Believe My Pain, shines a light on pain inequity in Black communities through storytelling, advocacy, and provider education that confronts how Black pain is too often dismissed or delayed.
the advil pain equity project resources
Explore the Believe My Pain Resource Hub
Get practical, easy-to-use resources that help you speak up, stay prepared, and navigate healthcare with more clarity and confidence.
What to Expect:
👉🏾 Downloadable pain trackers, care prep guides, and scripts for talking with providers.
👉🏾 Self-assessments, continuing education, and bias training.
👉🏾 Designed with Black experiences in mind — clear, respectful, and rooted in real life.